Don't Miss The Chance To Get Next Issue
A monthly print letter for business owners who know boring wins.
One letter each month about building a business that works because you keep doing the simple things that matter.
Captain’s Log is my monthly letter to business owners who want to stop feeding the machine and start building something that actually works.
I’ve spent years helping business owners and real estate professionals simplify the work, focus the business, and build systems they can actually keep doing.
You probably already know the problem is not that you need more ideas.
More ideas are easy. More content is easy. More tools, tactics, templates, and tabs open in your browser are easy.
The hard part is staying with the boring moves long enough for them to pay you back.
That is why I write Captain's Log.
It is a monthly print letter about building a business that wins by doing the boring things that work. Not another feed to scroll. Not another login to forget. A letter. On paper. From me to you.
Why a print newsletter?
I need to tell you something I am a little embarrassed about.
A few years ago, I was unpacking after a move.
I was sitting in my home office surrounded by books, boxes, cables, gear, and all the random stuff that somehow follows you from one house to the next.
I was tired from the move.
But if I am being honest, I was tired from work too.
Not just the accounting, taxes, paperwork, and admin stuff. Most of that was outsourced, but somehow it was still annoying.
I was tired from the marketing.
The posting. The videos. The editing. The content. The constant pressure to show up, grow the audience, stay visible, and keep feeding the machine.
And the frustrating part was this:
Some of it was working.
That almost made it worse.
Because I had accidentally built a business that required me to keep feeding a machine that did not care whether I lived or died.
Then, while unpacking, I found a stack of old print newsletters.
Real newsletters.
Ink and paper.
Letters from business owners who built their companies before algorithms existed.
Slow. Deliberate. Direct.
I sat down and started reading.
I did not stop for three hours.
Something about those letters hit different.
Not because they were flashy.
Because they were true.
Someone had taken the time to think something all the way through before putting it in print.
And I remember thinking:
This is what is missing.
Not just for me.
For every owner trying to run a real business in a world that keeps telling them to post more, chase more, automate more, and become more visible.
Captain's Log came from that moment.
A few Boring Wins
Captain’s Log is new. But the thinking behind it is not. This is the same kind of focus, leverage, and boring execution I’ve helped people build for years.
These are not proof that a newsletter magically fixes your business. They are proof that the way I think about focus, marketing, execution, and leverage has helped real people get real traction.
The Captain's Log can remind you what matters.
But if your business still depends on your memory, your mood, your calendar, your energy, and your constant pushing, even a good reminder can become more noise and annoyance.
Because without being pointed in the right direction and building traction, you'll just keep running in circles and spinning your wheels.
That is what M.O.D.E.L. / The Yacht Club is for.
Get pointed in the right direction and build traction.
In 10 weeks, we work through your business and build your Boring Business Model: an Obvious Choice Offer, a Boring Day Schedule, and a marketing system that works without you grinding.
- Obvious Choice Offer — so the right people understand why they should choose you.
- Boring Day Schedule — so the right work shows up on your calendar instead of living in your head.
- Marketing system — so clients have a clear path to you without you chasing, posting randomly, or reinventing every week.
If we hit the end and those pieces are not built, I keep working with you for free until they are.
If you want the build, start there.
If you just want the monthly letter, keep reading.
If Captain's Log is the right next step...
Captain’s Log is the monthly print letter.
Every issue gives you one slower, clearer, more deliberate way to think about your business, your marketing, your execution, and the boring moves that make everything else work better.
No giant bonus stack. No course portal to log into. No pile of extra stuff you already know you will not finish.
Plus, we meet live once a month
The letter is not meant to just sit on your desk.
Each month, we do a live call or stream where we go deeper into that month’s issue of Captain’s Log.
I’ll unpack the main idea, show you how I would use it inside a real business, and answer questions from subscribers.
You get the letter. You highlight, circle and underline what matters. Then we talk through it together.
This is for the owner who wants a monthly reminder to stay steady, stay focused, and keep doing the boring things that work.
If that is enough for right now, subscribe to Captain's Log.
If you know the business needs more than a reminder, read the The Yacht Club & M.O.D.E.L. offer.
Boring wins,
Just $48!
✓ You pay $48.
✓ Your first issue ships on the next mail date.
✓ Access to the monthly call and Q & A
✓ Try it for 30 days.
✓ Cancel anytime.
